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Good questions.
What does a performance marketing agency do?
We run paid ads and judge them on sales, leads and bookings. Ads only pay off when the page, tracking and offer work too, so we handle those as well.
Which platforms do you run ads on?
Google (Search, Shopping, YouTube, Maps and Performance Max), Microsoft Ads, Meta (Facebook and Instagram) and LinkedIn. Amazon Ads on request.
Who do you work best with?
Established businesses with a product people love. Online stores are our sweet spot, but we run lead gen too.
Which industries do you know best?
E-commerce is our home ground. We also know hotels and travel, car dealers, dental clinics and law firms well.
Where are you based?
Fine Intent is a performance marketing agency with team members in Hyderabad, India; Manchester, United Kingdom; and Melbourne, Australia. We work remotely with clients worldwide, and calls run in your time zone.
How much should we spend on ads?
It depends on your margins and what a customer is worth. We’ll suggest a starting budget on the call, and show our maths.
How do you charge?
A flat monthly fee, quoted for what we run for you: the channels, the creative and the pace you want. We never take a percentage of your ad spend, so when we say spend more, or less, the numbers are the only reason. We plan in quarters, because that’s how long ads need to show what they can really do.
Is there a minimum budget?
We do our best work with established businesses already investing in ads and ready to grow. If you’re not there yet, we’ll say so on the call and point you to what will help first.
Do you lock us into a long contract?
We’ll agree terms that suit you on the call. We’d rather keep clients with good work than fine print.
Do we keep ownership of our ad accounts?
Yes. We work inside your accounts, so the billing, the data and the history stay yours, whatever happens.
How soon will we see results?
Tracking and waste fixes often show within weeks. Fresh campaigns need time to learn. We'll always tell you which stage you're in.
What happens on the 20-minute call?
We look at your ads, site and tracking together. You leave with the three fixes we'd make first, whether or not we work together.
Can you help us show up in ChatGPT and Google's AI answers?
Yes. Our SEO and AEO work covers Google rankings and AI answers in ChatGPT, Claude and AI Overviews.
Do you only do ads?
No. Ads come first, and we also build landing pages, set up tracking, make ad creative and do SEO and AEO. Email, Amazon, branding and shoots are add-ons.